Since its founding in 1972, National Express UK has embraced technological innovation both online and off. As a result, the company’s website was already driving 60% of group revenue by 2013. However, being in the fast lane online while also having legacy kiosks, on-transport operator sales and call centers, led to disparate systems, siloed data, and vendor solutions that required a workaround approach to communicate.
“Aside from increasing costs and complexity from running half a dozen walled-off systems,” says Alan Brooks, CTO, Mobico Group, “the most troubling part was that a customer not only saw drastically different, non-targeted prices across channels, but he or she actually encountered different routes and journeys depending on the channel. That was a major problem.”
The solution? Build fully integrated, omni-channel capabilities. The way to do it? With webMethods.io Integration — on-premises and in the cloud.
By creating what Brooks and his team nicknamed ”one platform” internally, National Express unified its data and integrated it across all channels to deliver targeted, dynamic pricing and consistent, seamless journey options that not only made customers smile—but boosted third-party integrated revenue by as much as 16x in just one year.
“Software AG and webMethods.io Integration are absolutely the glue that brings it all together for us,” says Brooks.
For instance, in the coach business at National Express in the UK, logic for rules governing customer journeys, price ladders, price points and more is embedded in microservices, with webMethods supporting rich APIs so that everything is built on a fully-integrated, unified foundation. These microservices are highly reusable across all channels and capacities. So once a payments microservice was developed for the web—it could also be used in kiosks, call centers and everywhere else that National Express accepts customer payments.
But reusability doesn’t end there. Beyond its coach business, National Express is responsible for the overwhelming majority of urban bus trips in the UK’s West Midlands, buses and coaches for Premier League matches and special accessibility transportation, so everybody has access to mobility no matter their physical situation.
“Our industry advantage as one of the first users of webMethods in the cloud was huge,” says Brooks. “Easy, flexible, fast cloud-based scalability opened a major new channel for us to offer exclusive coach journeys directly via the largest online retailer of train tickets in the UK, seamlessly with their own journeys. Since we didn’t know what kind of volume we’d encounter, the cloud was the way to go.”
Best of all, webMethods.io Integration in the cloud has made it possible for National Express to keep adding new vendors and expanding across borders. Our integration to transport aggregation platforms has enabled travelers from Europe to purchase our services easily before they even leave the house, all thanks to webMethods and its cloud-based, super-scaling ability.
A single smart-card, ticket or app powering any form of local transportation in a seamless experience is the future of urban and regional transportation. And instead of waiting for a Mobility-as-a-Service (MaaS) platform to come to National Express, letting someone else shape how it looks—the company is harnessing webMethods to build its own MaaS platform, providing APIs other transportation companies can integrate.
Not only does this ensure that National Express doesn’t have to rely on someone else’s timelines, but it gives the company powerful access to data that can drive critical decisions in the future.
“Mobility-as-a-Service is the future, and we intend to be in the driver’s seat,” says Brooks, “but the truth is that such an agile, flexible, forward-looking approach is only possible when you’re working with a real partner, not just another vendor. I’ve had plenty of opportunities to look at alternatives, but what keeps me coming back to Software AG is our partnership. It’s something you cannot buy.”
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